We’re thrilled to announce that our latest Case Study feature is now live – showcasing our long-term collaboration with Canada’s Ballet Jörgen, an inspiring arts organization we’ve been proud to support since 2018.
From Consolidation to Rebranding – A Two-Phase Transformation
Our journey with Canada’s Ballet Jörgen began with a mission to unify their online presence. What started as two separate websites – Canada’s Ballet Jörgen and George Brown Dance – is now a streamlined digital platform that reflects the full scope of their artistry and programming.
In Phase 1, we helped consolidate their web properties, providing custom solutions for content, media, and performance schedule integration – all wrapped in a cohesive user experience.
Then in Phase 2, we supported their bold rebranding effort, launching JörgenDance.ca, a fresh, modernized platform aligned with their evolving identity and technical goals.
From planning and design to development, migration, and launch – this project is a perfect example of our approach to strategic digital transformation, with adaptability and long-term support baked in.
A special thank you to the team at Jörgen Dance, and in memory of Dana Ginsberg, whose dedication and passion were instrumental to this project.
